There’s nothing new about the relationship between car and watch brands. One of the first collaborations was 100 years ago when French watchmaker Jaeger and Swiss company LeCoultre started a company in the UK making car clocks. In 1927 they sold 75% of the company to Smiths, a British competitor forever linked to the Smiths/Rolex watch Sir Edmund Hillary wore on the ascent … [Read more...] about 100 years of cars and timepieces
Spotlight
Kia EV6: Aussie rare earth magnet for next-generation EVs
The Hyundai-Kia group has positioned itself for future electric vehicle (EV) production by getting from a mine site in Australia supplies of a rare earth critical to electric motors. The rare earth is Neodymium-Praseodymium (NdPr) oxide. It has a powerful magnetic quality and is a key ingredient in the manufacture of high-performance electric motors. Currently, China produces … [Read more...] about Kia EV6: Aussie rare earth magnet for next-generation EVs