Audi's marketing slogan ‘Vorsprung durch Technik’ is 50 years old this year – but it didn't find its way into mainstream advertising until the early 1980s. British advertising doyen Sir John Hegarty (below) spotted the line in 1982 on a visit to the Audi factory in Germany. He had just founded the agency Bartle Bogle Hegarty (BBH) and was looking for a catchline to sell … [Read more...] about Audi: 50 years of the slogan ‘Vorsprung durch Technik’
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Audi previews all-electric e-tron SUV with left-hook NZ road show
Audi is preparing another road show for its stakeholders in New Zealand, this time with four left-hand drive examples of the e-tron, Audi’s first all-electric SUV. The EV cars are due to land in Auckland in the next few days, before being made ready for their public appearances from June 6 as a prelude to the arrival later in the year of NZ-spec, right-hand drive … [Read more...] about Audi previews all-electric e-tron SUV with left-hook NZ road show
Q8 SUV to join A8 sedan as Audi’s luxury flagships
Audi has released teaser sketches of the range-topping Q8 it will unveil at the Detroit motor show early next month – and the carmaker’s CEO Rupert Stadler has high hopes for it. Stadler told reporters in Europe: “The way the market is going, we see the Q8 sitting alongside the A8 as our two luxury flagships.” Select European motoring publications were given a sneak … [Read more...] about Q8 SUV to join A8 sedan as Audi’s luxury flagships
Audi NZ hits road in left-hook Q2 to pull in punters
Audi is about to do a road trip around New Zealand in its new compact SUV, the Q2. It has borrowed a left-hand drive variant from Australia to show Kiwis what to expect when the right-hooker arrives early next year. The dinky Q2 adds to the Audi family of SUVs, sitting below the small Q3, mid-size Q5, and large, seven-seat Q7. It is expected to come, initially at least, with … [Read more...] about Audi NZ hits road in left-hook Q2 to pull in punters
Audi RS3 sedan: it’s a no-brainer for NZ
Audi New Zealand general manager Dean Sheed says he’d be silly not to take the new RS3 sedan. “I haven’t been offered it yet, but it’s a no-brainer,” he said. He expects it to land late next year and to add to an impressive statistic: New Zealand has the highest percentage of Audi RS sales in the world. “It’s 12 per cent – we sell 100 cars and 12 will have an RS badge on … [Read more...] about Audi RS3 sedan: it’s a no-brainer for NZ