Bose might be best known for high-end audio gear but it developed a suspension system for cars that could have had an enormous impact on the industry. It virtually eliminated body roll, smoothed out bumps in the road – it could even jump over minor obstacles. This video from CNET shows how it works. Unfortunately, the technological breakthrough proved too heavy and expensive to … [Read more...] about Bose sounds out breakthrough suspension system
Spy videos
Kia highlights new Optima sedan in actor Walken’s ‘Walken closet’
South Korean carmaker Kia is using American actor Christopher Walken to plug its Optima sedan in a campaign called ‘Walken Closet’. It’s based around a fellow’s choice of beige-coloured socks in a drawer in his ‘walk-in closet.’ Walken tells him to think of the new Optima as the ‘world’s most exciting pair of socks.” The ad will screen in the fourth quarter of Sunday’s (Monday … [Read more...] about Kia highlights new Optima sedan in actor Walken’s ‘Walken closet’
Honda’s new pick-up truck targets ‘Somebody to Love’
Honda North America has just launched its new Honda Ridgeline pick-up truck. The TV advertisement for it has been timed to cash in on next Sunday’s (Monday NZ time) annual Super Bowl, where America’s football final draws more than 100 million viewers. The 60-second ad will run in the game’s third quarter. The Ridgeline has a unique ‘truck-bed’ sound system … watch the ad to see … [Read more...] about Honda’s new pick-up truck targets ‘Somebody to Love’
Volkswagen upstages a junior ‘Darth Vader’
Car companies have produced some of the most memorable advertisements on TV – and America’s Super Bowl brings out the best of them. The annual football ritual draws more than 100 million viewers, an audience that lures big-name advertisers. A 30-second ad can cost millions of dollars. Super Bowl is on this coming Monday, NZ time. Here’s one of the top 10 Super Bowl ads that … [Read more...] about Volkswagen upstages a junior ‘Darth Vader’
Getting to grips with the new Honda NSX
Nothing yet about when the second-generation Honda NSX will land in New Zealand. At one stage it was thought it would arrive this year, but Honda NZ is apparently still waiting for information from the factory about right-hand-drive production and so on. The new NSX is loaded with technical gizmos and has all the makings for entry into the supercar ranks. But will it be as … [Read more...] about Getting to grips with the new Honda NSX