Ever wondered why McDonald’s burger chain chose red and yellow as its corporate colours? Because the colour red can mean ‘fast’ and the colour yellow ‘hunger’. The inference: ‘fast food’. Red is also the colour of lust. Yellow can mean attention-seeking. Red and yellow are seen in the flames of a fire. The colours together can mean warmth, a welcome. Another link with … [Read more...] about So-called 'Apple effect' makes white the new hip colour for cars