The new Ford Ranger line-up due next year has been designed to further reflect the changing role of utes in New Zealand, from work-only vehicles to family carry-alls. It was something Mitsubishi identified with the fourth-generation Triton ute 16 years ago. Japanese executives forecast huge growth in the ute sector beyond 2005 and wanted what was then a polarising new Triton … [Read more...] about Ford seeks broader audience for 2022 work/play Ranger ute
Ford Ranger
American website tests Ford Ranger in NZ …
The Ford Ranger badge was last sold in the United States in 2010. Since then Ford has built the Ranger for pretty much every other market expect the US. That changes in 2019 when a refreshed version of the ute will be available in North America. Meantime, US website Autoblog sent a reporter to New Zealand to drive the Ranger and find out what Americans had been missing. The … [Read more...] about American website tests Ford Ranger in NZ …
What’s this, a Ford Ranger Raptor for Downunder market?
Ford is developing a petrol-powered Raptor version of the Ranger ute, to cash in on both the sales success of the vehicle in New Zealand and Australia and the all-American Raptor name itself. Australian media has been saying for some time that such a vehicle is under development, with the emphasis on improved ride and handling. The first pictures of a camouflaged Ranger … [Read more...] about What’s this, a Ford Ranger Raptor for Downunder market?
Strong sales show how utes help prop up the numbers
How much Ford NZ is dependent upon the Ranger ute (above) to maintain its second place so far this year on the new vehicle sales charts is shown in the latest registration figures from the Motor Industry Association (MIA). After four months of 2017, there were 5677 Ford passenger cars and commercials on the NZ Transport Agency’s books. Of those, 2912 – or 51 per cent – … [Read more...] about Strong sales show how utes help prop up the numbers
All-American pick-up culture influences NZ market
Is it the Americanisation of New Zealand, the way new vehicle buyers here are more and more choosing pick-up trucks as daily transport? Even all-American Fords, GMCs and Rams, new and used, some left-hookers, some converted. Take a look at the year-on-year registration numbers from the Motor Industry Association (MIA). At the end of August last year, the two most popular new … [Read more...] about All-American pick-up culture influences NZ market