Hyundai will officially launch its stand-alone luxury Genesis brand in a couple of weeks – but it is understood there are no plans in place for its entry into New Zealand. The South Korean giant is doing what Toyota did with Lexus, Honda with Acura, and Nissan with Infinity, except Hyundai's new top-end models will pick up alphanumeric badges that start with a G. The … [Read more...] about Genesis G90, the first of Hyundai’s new stand-alone luxury models
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The road leads on to Santa Fe via Hyundai’s ‘Get Lost’ advertising campaign
Public reaction to the ‘Get Lost’ television advertisement for Hyundai’s Tucson SUV has been mixed. “Some people have said we will win the worst ad of the year; some that we will win the best ad,” said Hyundai NZ general manager Andy Sinclair. “The ideal outcome would be to win both.” The love/hate double has been done before: remember the ‘Goldstein’ ads for the … [Read more...] about The road leads on to Santa Fe via Hyundai’s ‘Get Lost’ advertising campaign
Hyundai’s Paddon rapt with security of three-year WRC contract
Ace Kiwi driver Hayden Paddon is looking forward to the security of a new three-year World Rally Championship contract with Hyundai Motorsport. “I think it was one of the worst-kept secrets that we were continuing with the WRC team, but to get a multi-year deal is what we have been working hard for over the past two seasons,” Paddon said. The 28-year-old said he can … [Read more...] about Hyundai’s Paddon rapt with security of three-year WRC contract
Tucson SUV shapes up as Hyundai’s best-ever dynamic package
Hyundai design chief Thomas Burkle has said that car design is about getting the right proportions inside and out. “It’s not just the shape, the overall balance comes from the proportions,” he said. “Developing the package is the challenge, from the interior to the wheelbase.” Easy to see, then, why Burkle rates the all-new Tucson SUV as one of his most satisfying … [Read more...] about Tucson SUV shapes up as Hyundai’s best-ever dynamic package
A little bit of NZ landscape in a future Hyundai?
Don’t be surprised if one day a Hyundai model contains design influences from the beach at Port Waikato: the way the tide swirls around rocks in a diffused light from a cloudy sky, a juxtaposition of stationary and moving natural elements. Such phenomena can play styling tricks in the imaginative mind of German designer Thomas Burkle, the chief of Hyundai’s European styling … [Read more...] about A little bit of NZ landscape in a future Hyundai?