The Toyota 86 coupe (above) has gone the way of many two-door sports cars: after early demand, sales fall away, leaving only the real enthusiasts to tickle things along. That’s why Toyota HQ is rethinking plans to make more variants, including a more powerful coupe and convertible. A senior Toyota executive says the 86 has failed to live up to sales expectations in major … [Read more...] about Toyota 86 coupe: soft-top, faster variants now unlikely
Toyota
Highlander banks on track record and growth of SUV sector
Former Toyota NZ chief Bob Field once said that an automotive franchise brand is worth the value that customers place on four basic things - products, services, value for money, pricing - and the contribution that brand makes to society. "One could expect that brand reputation should correlate with sales results but only Toyota delivers that expectation," said Field. "One … [Read more...] about Highlander banks on track record and growth of SUV sector
Toyota the most valuable car brand, but Ferrari most powerful
Apple might be the world’s most valuable brand and Toyota the most valuable automotive brand, but Ferrari is the most powerful, says the Brand Finance Global 500 list. The 2014 list of the strongest 500 brands in the world has high-tech companies Apple, Samsung and Google as the three most valuable but rates Ferrari as the world’s power player. London-based … [Read more...] about Toyota the most valuable car brand, but Ferrari most powerful
Aussie workplace culture one of reasons for Toyota’s exit
Toyota’s decision to stop making cars in Australia from 2017 means Toyota NZ will go somewhere else to get models like Camry and Aurion. It won’t say from where, only that it will continue to get Camry and Aurion from the Melbourne plant until 2017. Thereafter, says Toyota NZ public relations officer Lindsey Birnie, future models “will continue to be supplied from a source … [Read more...] about Aussie workplace culture one of reasons for Toyota’s exit
New-car sales forecast: 2014 better than 2013
Sales of new vehicles in 2014 are expected to top those of a record 2013, the best year for the New Zealand motor industry since 1984. The 2014 forecast of more buoyancy comes on the back of economists claiming New Zealand will experience some of the highest growth in the OECD, the global Organisation for Co-operation and Development. The OECD predicts the NZ economy will … [Read more...] about New-car sales forecast: 2014 better than 2013