Car companies have produced some of the most memorable advertisements on TV – and America’s Super Bowl brings out the best of them. The annual football ritual draws more than 100 million viewers, an audience that lures big-name advertisers. A 30-second ad can cost millions of dollars. Super Bowl is on this coming Monday, NZ time. Here’s one of the top 10 Super Bowl ads that … [Read more...] about Volkswagen upstages a junior ‘Darth Vader’
Volkswagen
US sues Volkswagen for violating country’s clean air laws
No indication NZ owners of affected VW vehicles are seeking legal action The US Justice Department is suing Volkswagen over the emissions scandal, saying it is the first step in “bringing VW to justice” for trying to circumvent America’s clean air laws. The lawsuit was filed in a federal court in Detroit, Michigan, on behalf of the US Environmental Protection Agency (EPA). … [Read more...] about US sues Volkswagen for violating country’s clean air laws
Volkswagen to ditch its advertising identity ‘Das Auto’
Volkswagen is to phase out its “Das Auto” slogan in the wake of the scandal over its diesel emissions cheating device. Reports say VW believes Das Auto, or “the car”, is too bold for the carmaker, which is seeking to rebuild customer confidence following the discovery of the cheating software in the US in September. A VW statement said a more modest slogan would appear in … [Read more...] about Volkswagen to ditch its advertising identity ‘Das Auto’
Volkswagen told by judge: ‘cooperate’ with Aussie courts over emissions case
Volkswagen HQ in Germany has been told by an Australian judge to start cooperating with courts in Australia over a class action case against the carmaker, or face the potential of “serious costs orders”. Federal Court Justice Lindsay Foster was hearing early submissions in Sydney in claims against the VW Group on behalf of Australian owners of vehicles affected by its … [Read more...] about Volkswagen told by judge: ‘cooperate’ with Aussie courts over emissions case
Volkswagen’s original ‘Herbie’ sells for record auction price
The original 1963 Volkswagen Beetle used in two of the 'Herbie' films has sold at auction in New York for US$86,250, or around NZ$132,000. The car pictured here was the star of Herbie Rides Again and Herbie Goes to Monte Carlo, the second and third movies in the Disney film franchise. It is the only car ever invited to leave its tyre footprint outside Grauman's Chinese … [Read more...] about Volkswagen’s original ‘Herbie’ sells for record auction price