With the 301’s arrival this autumn (the sedan model for emerging markets), Peugeot also is revising a long-held three-digit naming policy that dates to 1929 and the Peugeot 201. The system traditionally used zero as a central digit, with the first digit representing the relative size and segment of the vehicle – with, for instance, a Peugeot 107 being a minicompact and an 807 being a midsize van – and the last digit indicating the generation of the car. Going forward, Peugeot says new models will retain their initial names for the life of the vehicle, with zero remaining as the central digit and the first digit continuing to represent relative size and segment.About that last digit: Peugeot says new global models with high volume potential, such as the upcoming 301, will use the number 1 at the end. It adds: “Designed specifically to fulfill new customer expectations, these new models will offer value for money and status and will supplement the range of models that from now on will remain with the end digit 8.”