A computer-generated study in Germany (see video) imagines a time when commuters on the country’s Kiel Fjord waterway will be carried by zero-emissions ferries. The look into the future is a giant leap ahead of the current Auckland passenger ferry operation, for instance, where the vessels to Waiheke Island and elsewhere are the biggest users of fossil fuels in the country … [Read more...] about Auckland gulf ferries biggest users of fossil fuels after Air NZ
Audi: 50 years of the slogan ‘Vorsprung durch Technik’
Audi's marketing slogan ‘Vorsprung durch Technik’ is 50 years old this year – but it didn't find its way into mainstream advertising until the early 1980s. British advertising doyen Sir John Hegarty (below) spotted the line in 1982 on a visit to the Audi factory in Germany. He had just founded the agency Bartle Bogle Hegarty (BBH) and was looking for a catchline to sell … [Read more...] about Audi: 50 years of the slogan ‘Vorsprung durch Technik’
Swapping K for T: ‘Voltswagen’ an April 1 prank all along
No, it’s not an April Fools Day prank – yes, it was an April Fools Day prank, as the global motoring industry suspected all along. Volkswagen had issued a news release and tweet publicly announcing it had a new name for its electric vehicle (EV) division in the United States: Voltswagen of America. The company reversed course later that day, saying that the rebranding … [Read more...] about Swapping K for T: ‘Voltswagen’ an April 1 prank all along
How Subaru’s AWD system saved woman from ruthless thugs
It’s not something that will get people butting heads, but there is a difference between grip and traction. A friend who was ambushed by thugs will tell you so. So will those who study the physics of grip/traction. I mention this only because Subaru has an advertisement on an Auckland dealer’s wall saying its all-wheel-drive (AWD) system provides ‘more grip’. Grip is all … [Read more...] about How Subaru’s AWD system saved woman from ruthless thugs
Portable wind turbine gives campers a free-living boost
Danish company KiteX is using a Kickstarter campaign to sell its Wind Catcher, an adventure-friendly portable wind turbine that can be set up in 15 minutes and used pretty much anywhere. It offers freedom campers, for instance, a whole new independence. Paired with a compatible 3.5kW portable generator (Jackery, Goal Zero, Bluetti and so on), Wind Catcher can produce 600W to … [Read more...] about Portable wind turbine gives campers a free-living boost